Marketers know that they have to cut through noise to reach consumers, but how far is too far? Barraging consumers with intrusive marketing messages can be more damaging to your brand than a lack ofawareness. This is particularly true in the healthcare sector, where messages can seem out of place when consumers are not thinking about health. When they are seeking help for an ailment, it is vitalto be positioned to hit that need square in the center and deliver solutions to specific pain points.
NYS Entity Status
NYS Filing Date
MAY 02, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - PAIN POINT IT SOLUTIONS INC.
Around the Web
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Thursday Aug 13, 2015
Last week AdExchanger put out a research report on "The State of Programmatic Selling, 2015." What interested me in particular were the pain points that have emerged in the programmatic space, andthe extent to which measurement can remedy this pain (or, conversely, the extent to which absence of measurement may be a source of pain).
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Drug companies and doctors have been accused of fueling the opioid crisis, but some question whether insurers have played a role, too.