According to Tham Khai Meng Worldwide CCO, Ogilvy & Mather, the landscape may be chaotic but the opportunities for telling stories differently are enormous. "What if we tell stories in a verticalformat?" says Khai Meng. "Cameras were designed to view the world horizontally."
NYS Entity Status
NYS Filing Date
DECEMBER 06, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - OGILVY & MATHER WORLDWIDE, LLC
2013 - OGILVY & MATHER WORLDWIDE NEWCO, LLC
Around the Web
- Making Sense Of Today's Chaotic Media Landscape
Tuesday Sep 26, 2017
- African children’s tale is parable for our time
By Leah Garchik - Monday Apr 24, 2017
African children’s tale is parable for our timeThe Handful Players, a children’s company that performs at the African American Art & Culture Complex in the Western Addition, are giving a free performance of ChinakaAfter the bully caterpillar takes over a rabbit’s hut, it says, I’m going to build a fence around it and make you pay for it.[...] the animals get to together to oppose the Long One, and with their help, the rabbit gets the Long One out of his hut.P.S. In Los Angeles, Mark Share was struck by a sign on a vacated space: “The National Center for the Preservation of Democracy is closed.”, who died on the last day of March, the New York LGBT Film and Media nonprofit Newfest, NYC Pride, and a team from Ogilvy & Mather created a rainbow-hued typeface.Jerry Barrish, who was busy as a bail bondsman during the Summer of Love, attended the de Young exhibition on the era, and found himself locked up — in traffic.After the museum closed at 5:15 p.m., he says, it took him an hour and 15 minutes to get out of the garage.All six of America’s 2016 Nobel Prize winners are immigrants.The Bay Area Longshoremen’s Memorial Association had a rededication event on Wednesday, April 19, for the restored mini-park at Taylor and Beach, whereupon stands Benjamin Bufano’s 18-foot-tall statue of St. Francis.After its first unveiling in Paris, Bufano’s 13-ton granite sculpture was shipped in 1955 to San Francisco to be installed at the St. Francis Church in North Beach.The church didn’t like it, says association treasurer Mike Villeggiante, and the statue was sent to Oakland for installation at a restaurant.A Mill Valley man was surprised that a friend of his who was being prepared for surgery was asked in a phone interview: “Is anybody in your house abusing you verbally or physically?”[...] on Monday, April 24, the day the Frisky Scale appeared in this column, Mac McCarthy was struck by the Peanuts cartoon of the day:
- Gerber Overhauls Brand Image
Thursday Oct 19, 2017
As parents seek out simpler and healthier baby food, Gerber is revealing its largest brand overhaul in the company's 90+ year history.
Everything, from packaging to shopper marketingmaterials to the iconic Gerber baby logo, has experienced a redesign. Creative AOR Terri & Sandy worked with Ogilvy & Mather on the effort along with Hornall Anderson on packaging and logodesign, MetaVision on media buying and Match MG/Catapult on retail redesign.
The "Anything for Baby" creative draws attention to topics like the brand's organic portfolio, its "Clean FieldFarming" practices.
Have a look at the creative work here.
The refreshed logo still features"sparkling baby eyes" to represent happy healthy babies, but now is cleaner and sharper.
Gerber is also introducing an online personal assistant, “Dotti”, named after thecompany’s founder, Dorothy Gerber. This new digital customer experience will connect parents in real-time with real-life baby experts to provide advice on subjects like nutrition and sleephabits.
A 30-second ad will break nationally on TV on October 23, with other spot debuting on social media.
- The Top 10 Moments of New York Fashion Week
By THE NEW YORK TIMES - Friday Sep 15, 2017
Highlights from the shows, including a celebrity-packed front row at Calvin Klein and a trek to Bedford Hills, N.Y., to see Ralph Lauren’s vintage cars.
- Women of Sex Tech, Unite
By ANNA NORTH - Friday Aug 18, 2017
New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"