"For Lexus, as in fashion, there is a mutual appreciation for luxury, craftsmanship, design and attention to detail," Lexus' Greg Kitzens tells "Marketing Daily."
od luxury design group ltd.
100 south bedford rd. ste. 340
mt. kisco, new york, 10549
NYS Entity Status
NYS Filing Date
AUGUST 22, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - OD LUXURY DESIGN GROUP LTD.
Around the Web
- Lexus, 'Interview Magazine' Offer NY Fashion Week Interactive Experience
Friday Sep 8, 2017
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Wednesday May 3, 2017
Based on recent questions we have received about what’s really going on with Millennial consumers and their viewpoints on luxury and upscale products and services, werecently conducted a qualitative research study, “Millennials: Their Current and Future Need for Luxury,” in collaboration with The Luxury Marketing Council of Connecticut –Hudson Valley.
The exploratory study’s primary purpose was to lay the foundation for a more comprehensive understanding of Millennials' luxury-related passions, values,and buying habits in significant luxury and upscale markets. This study included both an online survey of 46 respondents and an in-depth, 90-minute focus group discussion with five accomplishedMillennials (all from the eastern United States), concentrating on the following two topics:
- How Millennials describe luxury
- Their current and future need for luxury products and services and their rationale for their outlook
More so than in the past, this keyaffluent demographic, upscale Millennials, described the word “luxury” using such negative terms as “expensive” and “unnecessary.” Also, some key attributes ofluxury in the minds of the older generations — Gen-Xers and Boomers — such as “exclusive” and “designer” were not as important, if at all, to many of theMillennials.
Given this scenario, brands that market to affluent and luxury consumers had better pay close attention to how Millennials view upscale and luxury products andservices. And when these less-than-positive descriptions come from Millennials — the future affluent consumers — how do they impact prospects for the affluent and luxury goods and servicesmarketplaces in the future?
This challenge is even more daunting since most Millennials in this exploratory study, when asked about their need for luxuries, answered that theydon’t need them. There were a few exceptions, as some respondents cited “quality” and “designer” as positive attributes of luxury. In addition, Chanel, Hermès, andRolls-Royce were all mentioned as notable and recognized luxury brands, so there is at least some name brand awareness among this younger generation.
Notably, though, in thissurvey, not one American brand was mentioned as being among the top luxury brands. That said, this overall lukewarm interest in luxury is a clear warning shot across the bow of the affluent and luxuryworlds, and its implications call for more innovative approaches to making a case for upscale and luxury products and services among Millennials … or that case may well be closed.
- Luxury Goods Are Selling Again---On Chinese Smartphones
Friday Jul 14, 2017
China is both the key market for luxury groups and the most advanced market for e-commerce. No wonder tech groups and luxury groups are scrambling to get into the online luxury business.
- IAB Tech Lab Launches Blockchain Working Group
Monday Sep 18, 2017
GroupM, Kochava, MetaX, and Nyiax have become member companies in an IAB Tech Lab working group that launched Monday focused on blockchain and explore ways to use it in digital technology. ShailleySingh leads the group. The working group will initially design ways to educate the industry, set priorities for business use cases and develop standards and best practices.
- In Urban China, Cash Is Rapidly Becoming Obsolete
By PAUL MOZUR - Sunday Jul 16, 2017
Across the country's cities, the rapid growth of mobile payments is making cash all but obsolete.
- Alibaba and Tencent Set Fast Pace in Mobile-Payments Race
Friday Sep 22, 2017
China’s online juggernauts Alibaba Group Holding Ltd. and Tencent Holdings Ltd. are beating Silicon Valley in the race to build mobile-money systems in some of the world’s fastest-growing consumer markets.