Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
NYS Entity Status
NYS Filing Date
DECEMBER 17, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - NEWCO OES, INC.
Around the Web
- Time Inc. Moves Into Social Video, Targets GenZ And Millennials With 'The Pretty'
Tuesday Jun 20, 2017
- Time Inc. is moving all its websites to a new platform called Element
By Anthony Ha - Monday Jul 31, 2017
Time Inc. websites will be getting a new look over the next few months, thanks to a new in-house platform called Element. Ben Ronne, Time Inc.’s executive director, product, platforms, told me that this is part of a broader effort to centralize the company’s technology — for example, he said that in the past year, Time Inc. has gone from 14 content management systems to… Read More
- In The New Atlanta Falcons Stadium, One Restaurant Has A Mission Beyond Food
By Ben Paynter - Friday Sep 15, 2017
The West Nest offers training and jobs to locals from the neighborhood in which the new stadium was built. It’s part of a larger job training and community investment program. Is it enough?
The Atlanta Falcons will kick off their first home game at the city’s new Mercedes-Benz Stadium on September 17. Regardless the outcome of the game, some residents working there already feel like they’ve pulled out a win.
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
- NY AG presses TransUnion, Experian for cybersecurity details
By DAVID KLEPPER, Associated Press - Tuesday Sep 19, 2017
ALBANY, N.Y. (AP) — New York Attorney General Eric Schneiderman is pressing TransUnion and Experian to explain what cybersecurity they have in place to protect sensitive consumer information following a recent breach at Equifax that exposed the data of 143 million Americans.In letters to executives at the two credit monitoring companies, the Democratic attorney general asked them to describe their existing security systems as well as what changes they've made since the Equifax cyberattack."The unprecedented data breach experienced by Equifax Inc.