L.L. Bean is arguably the apparel brand most widely associated with the outdoors, but when the plaid-clad company dared to use the term “outsider” in a marketing campaign, it put its duck boot into a bit of a legal mess.Alfwear Inc. is the corporate name of outdoor apparel company KÜHL. In Aug. 2017, the U.S. Patent & Trademark …
NYS Entity Status
NYS Filing Date
AUGUST 05, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - MURPHY & BEANE, INC.
Around the Web
- L.L. Bean Sued For Using The Word “Outsider” In Ad Campaign
By Mary Beth Quirk - Friday Oct 6, 2017
- L.L. Bean Runs Full-Page Ad You Can Only Read In Sunlight
By Mary Beth Quirk - Friday Sep 22, 2017
In a move that simultaneously evokes awww-neat childhood memories of “invisible ink” while also marketing an outdoor lifestyle brand, L.L. Bean has taken out a full-page newspaper ad that can only be read in the sunlight.To anyone picking up today’s New York Times and seeing the ad while indoors, it’s a largely blank space with just the Bean logo …
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London’s cabby wars are less about the disruptive power of an app, or a new business model, than about the disruption of Britain.
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Snorkeling gear, a day pack and a sun hat are musts for a visit to the islands.