Walt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steeped in data and analytics. As the original founder of the programmatic TV platform Audience Expres, his focus was, henoted, "on automating the workflow and applying advanced audience data to TV inventory in order to increase its value and provide targetability for agencies and brands." This was geared towards themultichannel video programming distributors' (MVPDs) two minutes per hour. This passion is now being applied to TiVo's national broadcast and cable inventory. "The industry has been looking for anautomated solution to use advanced audience data at scale across national broadcast and cable premium inventory," he added.
NYS Entity Status
NYS Filing Date
FEBRUARY 08, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MOBILE ANALYTICS SOLUTIONS CORP.
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