At least 90% of mobile video is consumed in-app, making viewability, attribution, and measurement hot topics for in-app video. Arun Pattabhiraman, global head of marketing at InMobi, spoke withDigital News Daily about viewability and fraud challenges for mobile video, and why VAST is the right viewability standard.
NYS Entity Status
NYS Filing Date
MAY 07, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MOBI LINK GLOBAL INC
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