Eager to capture the attention of 16- to-35-year-old beauty enthusiasts, Time Inc. has launched "The Pretty," a new social video brand. What's notable is the all-video approach that offers how-tos,hacks, product information, and entertainment, plus the plan to target both GenZ -- starting at around age 16 -- in addition to Millennials.
Source: Media Post: Social Media & Marketing Daily
Time Inc. is offering memberships for $60 per year or $5.99 per month that give consumers access to deals on products related to entertainment, beauty, food, pets and more. It’s part of wider efforts to develop new revenue sources.