California Milk Processor Board and its agency Goodby Silverstein & Partners are encouraging further milk consumption by highlighting individual milk-and-food combinations.
The "LoveStories" campaign draws on classic dating scenarios to highlight the versatility of milk when it comes to food pairings, such as cookies and donuts or tacosand chicken wings.
In addition to an online film, print work features a "Food Loves Milk" headline alongside individual milk-and-food combinations. The creative will be displayed in-storeat supermarkets across California.
Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms and various events acrossCalifornia will host a dating expert who will provide love advice amid unique milk and food treats.
The CMPB is funded by all California milk processors and administered by the CaliforniaDepartment of Food and Agriculture.