"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
NYS Entity Status
NYS Filing Date
MAY 29, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - MEDIA OPPORTUNITY DIRECT INC.
Around the Web
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Thursday Apr 20, 2017
Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined with proximity than driving m-commerce directly.
- NY's Hometown Paper Once Again Owned By Chicago Publisher
Tuesday Sep 5, 2017
New York's hometown paper is once again owned by a Chicago-based newspaper holding company, following the 'New York Daily News' sale on Monday to Tronc Inc. In a way, it's like deja vu. Tronc wasformerly Tribune Publishing, the publisher of the 'Chicago Tribune,' which originally created the 'New York Daily News' nearly a century ago.
- Disrupting The Intermediaries And Controlling The Message - An Opportunity For Sports Marketers
Tuesday Oct 10, 2017
Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the "machinery" that helped direct the media conversation, frame brand perceptions and ultimatelyconsumer behavior, PR actually led me to research, as I was captivated by the ability of statistics and consumer insights to add truth and empirical fact to that dialogue. In graduate school, mystudies aided my further understanding of that interconnectivity.
- Publisher Tronc acquires Daily News, storied NY tabloid
By JENNIFER PELTZ, Associated Press - Monday Sep 4, 2017
NEW YORK (AP) — Newspaper publisher Tronc has acquired the Daily News, a storied New York tabloid newspaper that won a Pulitzer Prize this year but has been buffeted by the changing media environment.Chicago-based Tronc Inc., the publisher of the Los Angeles Times and the Chicago Tribune, announced the deal Monday night, and the Daily News posted a story on its website.Tronc CEO Justin Dearborn said acquiring the paper and its popular website would "provide us with another strategic platform for growing our digital business, expanding our reach and broadening our services for advertisers and marketers," and both Tronc and Daily News executives said the company would maintain the quality of the paper's journalism.
- Facebook Just Became The Gateway To Hispanic E-Commerce
Thursday May 11, 2017
Last month, we opined on Amazon's rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement byFacebook opens yet another opportunity for marketers to sell directly to the nation's largest minority via e-commerce.