Rapper Common surprises students at NY school, donates moneyNEW YORK (AP) — Oscar and Grammy winner Common surprised a group of New York students by donating $10,000 to help their teachers buy supplies like calculators and science kits.The rapper-actor partnered with the nonprofit AdoptAClassroom.org and Burlington Stores to give Renaissance School of the Arts in Harlem the funds on Thursday.Jadon-Li M. Antoine, an aspiring musician, actor and dancer, said Common's visit motivates him to keep aiming for his dreams.Burlington has been raising money from its 599 stores to help other schools, asking customers to donate $1 or more.
NYS Entity Status
- Dissolution by Proclamation / Annulment of Authority (Sep 28, 1994)
NYS Filing Date
AUGUST 16, 1989
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
1989 - LI GROUP, INC.
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Top 10 DMAs in which adults say equality for all is extremely important to them.
- Los Angeles, CA
- New York, NY
- Miami – Ft. Lauderdale, FL
- Detroit, MI
- El Paso (Las Cruces), TX-NM
- Davenport – Rock Island – Moline, IA-IL
- Monterey – Salinas, CA
- Tampa – St. Petersburg(Sarasota), FL
- San Francisco – Oakland – San Jose, CA
10. Tucson (Sierra Vista), AZ
GfK MRI’s 2011 Market-by-Market Study
This brief initially appeared in
MarketingDaily on December 7.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
Your #GivingTuesday To-Do List
Wednesday Nov 2, 2016
#GivingTuesday is less than one month away! [That’s Tuesday, November 29th, in case you missed it!] I’m already getting emails and tweets reminding me to “save the date”... are you ready?
Earlier this week, Daniel and I shared some tips for how to maximize #GivingTuesday with the finalists of the Brooklyn Community Foundation’s Spark Prize, who will each receive a match of up to $5,000 for their donations. This is part of their new local giving campaign, Brooklyn Gives, created to encourage Brooklyn residents and small businesses to come together to support some of Brooklyn’s most outstanding community-based nonprofits.
As part of the training, we offered a week-by-week list of how to plan #GivingTuesday. So if you still haven’t started your preparations, don’t fret. There’s still time and lots of hope!