Addressable TV campaigns are a good complement to linear TV ad campaigns, according to Social Finance, a provider of consumer financial products. Working with A&T Adworks on two addressable campaigns,Social Finance experienced a lift in the number of customers that applied for its product, and a "halo" effect to other products in its portfolio.
NYS Entity Status
NYS Filing Date
OCTOBER 10, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - LAKE EFFECT SALES & MARKETING, LLC
AROUND THE WEB
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Wednesday Jun 14, 2017
- Names & Faces: Julio Jones, Curtis Samuel
Wednesday Jul 26, 2017
The Atlanta Falcons’ receiver is paying SCUBA divers to find his diamond earring valued at more than $100,000, which is sitting on the murky bottom of a Georgia lake.WXIA-TV reported that Jones lost it when he hit a boat wake and took a spill while jet skiing in Lake Lanier, about 50 miles outside Atlanta.The divers have been searching the lake bottom, hoping to capture a flashlight’s reflection off the jewelry amid old trees that have been submerged since the man-made lake’s creation in the 1950s.The Carolina Panthers’ rookie was dropped off for his first day at NFL camp in Wofford, S.C., by his mother, Nicole Samuel.According to Panthers reporter Bill Voth, Samuel, who went to Erasmus Hall High in Brooklyn, N.Y., said that “his mom needed the car, so she’s driving it back.”
- Unified Data Simplifies Post-Event Email Marketing Efforts
Monday Aug 7, 2017
Unifying event data can lead to far more effective email communication and post-event marketing efforts, says Michelle Wyatt, CEO of cloud-based event management software CadmiumCD.
- Former Nielsen Research Chief Donato Joins ARF
Tuesday Aug 15, 2017
Paul Donato, a long-time media researcher who most recently was Chief Research Officer of Nielsen, has been named Chief Research Officer of the Advertising Research Foundation. The appointment, whichis effective Oct. 1, was made by recently named ARF CEO Scott McDonald, to whom Donato reports. Donato, who left Nielsen in May after 16 years with the media and marketing research giant, had beenoperating his own company Jatapond LLC, prior to joining the ARF.
- Sunday Routine: How Helen Uffner, Vintage Clothing Expert, Spends Her Sundays
By ABIGAIL MEISEL - Friday Aug 11, 2017
She’s found retro outfits for Meryl Streep and Kate Winslet. On Sundays, the period clothing specialist visits flea markets and estate sales.