“I am looking forward to sitting in a good orchestra seat or even in the green room” at the Nourse Theatre, “and enjoying the programs along with other patrons,” said Goldstein last week. “With a full-time staff of four, everyone has always had their hand in every aspect of the work, from booking to setting the stage and handling travel and accommodations,” Goldstein said. Many programs are parts of series, such as the 826 Valencia College Scholarship events that City Arts has produced for 13 years. Goldstein was organizing literary events for the College of Marin in 1980 when she booked her first speaker, Fran Lebowitz, who was to lead off a series of six fundraisers for the San Francisco Public Library, in the Herbst Theatre. Soon after that, Steven Barclay, who had taken Goldstein’s job at the College of Marin, came to work with her at the new company, “and added a lot,” said Goldstein, crediting Barclay with snagging Tony Kushner, for example, and adding “energy and taste that built up a certain part of our audience.” With design and communications manager Alexandra Washkin, they manage an email list of almost 25,000 patrons, as well as a separate snail-mail list the same size. With the help of patrons and supporters like Moti Kazemi of BBC Construction, Helen and John Meyer of Meyer Sound and the school district’s facilities chief David Goldin, the restoration cost less than $2 million. “Sydney did the work of finding a new venue, and against so many odds, raising money and finding really talented people to make it work for us and to make it work for so many other presenters,” said Goldstein-Breyer. “I think the main lesson is to trust your instincts,” said Goldstein. Because you can poll a lot of people and you end up with something that maybe by the numbers seems like the right thing, and it’s not.
NYS Entity Status
NYS Filing Date
FEBRUARY 07, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - L.J. GOLDSTEIN & COMPANY INCORPORATED
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Monday Jul 31, 2017
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The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"