"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
NYS Entity Status
NYS Filing Date
MARCH 10, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - L & P TRUCKING EXPRESS INC
Around the Web
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
- Newly Unearthed Nirvana VHS Tape Shows How They Got Creative When They Were Broke
By Dan Solomon - Friday Jul 7, 2017
A twenty-year-old Kurt Cobain and bandmates take to a RadioShack to make a music video a year before the band’s first album.
Creative life has always been tough for an ambitious young band without much money, but it’s definitely gotten easier in recent years.
- NEW! Chevrolet Camaro Celebrates 50th Anniversary With Camaro Fifty Campaign
Thursday Aug 10, 2017
Chevrolet and its agency Commonwealth//McCann are launching the first brand campaign in Brazil promoting the Camaro Fifty, the 50th anniversary edition of the iconic musclecar.
The creative includes two high-performance stunts. One spot shows the car “blowing out” acandle in a giant cake, after leaping off a ramp at high speed over the cake.
Another spot tracks a Camaro Fifty jumping from a moving truck (at highspeed off a ramp) onto another moving truck, where it lands safely and just before toppling off the front of the trailer-truck’s roof.
The ads run across Chevrolet’s officialprofiles online and via social media.
- Five Questions For … Tom Luby, Head of JLabs @ TMC in Houston
By Angela Shah - Friday Jul 28, 2017
Houston—The business of healthcare is in Tom Luby’s blood. It started during a childhood often spent in a family room in the back of his parents’ pharmacy listening to them interact with patients and their caregivers. Those experiences led him to a biology degree at the State University of New York College at Plattsburgh and […]
- The Real Reason ISPs Hate Net Neutrality Regulation
By Sean Captain - Thursday Aug 17, 2017
It’s less about the question of a free internet and more about fears of being regulated as monopolies.
After years of speeches and protests, you probably have the gist of the arguments for net neutrality: Don’t mess with what I can read/watch/download/upload, either by blocking or slowing it down. But the current net neutrality fight is really a wide-ranging power struggle between internet service providers and internet activists, between Republicans and Democrats. The battle is only partly about the ends—a free internet—and much more about the means: potential heavy regulation of ISPs as monopolies.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"