"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
NYS Entity Status
NYS Filing Date
JANUARY 27, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - JOHNNY WEARHOUSE INC
Around the Web
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
- NY AG presses TransUnion, Experian for cybersecurity details
By DAVID KLEPPER, Associated Press - Tuesday Sep 19, 2017
ALBANY, N.Y. (AP) — New York Attorney General Eric Schneiderman is pressing TransUnion and Experian to explain what cybersecurity they have in place to protect sensitive consumer information following a recent breach at Equifax that exposed the data of 143 million Americans.In letters to executives at the two credit monitoring companies, the Democratic attorney general asked them to describe their existing security systems as well as what changes they've made since the Equifax cyberattack."The unprecedented data breach experienced by Equifax Inc.
- BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account
Friday Aug 18, 2017
Tailored Brands has named EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. Phenomenon served as the incumbentagency.
The appointment is part of an effort, including a new ad campaign, to shift the client’s brand positioning from the clothes to more of a focus on the men who wearthem.
The new approach is based in part on the insight that men spend 99.5% of their lives not shopping for clothes. "The brand promise has always been to give men more confidence by helpingthem like the way they look," says Matt Stringer, EVP, Marketing, Tailored Brands. "This new campaign is driven by a spirit of self-acceptance that clothes should fit the size of the man - not just S,M, L or XL."
The strategy is to change the way men buy suits, by making custom as easy and affordable to buy as a suit off the rack. "We recognize our consumers’ lifestyles, theirdesires and what it means to be a part of modern manhood," says Stringer.
New creative will support the fall/winter campaign across broadcast and online content, particularly via MenWearhouse's YouTube channel. The retailer is also ramping up its digital mix, particularly social, with content from influencers like Joseph Abboud, the NBA Coaches Association and GQ Magazine."
The Men's Wearhouse U.S. ad budget was $56.35 million in 2016 down from $67.67 million in 2015, according to Kantar Media.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
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Remember the “TRL” studio and crowds in Times Square? Music? Carson Daly? MTV hopes you do, and will tune in again.
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A Gowanus farmer’s writings from 1828 to 1830 describe burying them on property that includes the proposed site of a prekindergarten.