john r. yonkin, CPA, pLLC

4669 west lake road
skaneateles, new york 13152

NYS Entity Status
ACTIVE

NYS Filing Date
JUNE 04, 2014

NYS DOS ID#
4586938

County
CAYUGA

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC PROFESSIONAL SERVICE LIMITED LIABILITY COMPANY

Name History
2014 - JOHN R. YONKIN, CPA, PLLC









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  • Around the Web

  • Predictive Technology: Going beyond CPA
    Wednesday Jul 19, 2017

    Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business-- even allowing it to spend more on advertising.

    The group, whose brands include Fabletics, JustFab, ShoeDazzle and FabKids, has 4 million VIP members, 80% repeatconsumers, and 65 million products shipped.

    TechStyle spends close to $180 million in advertising -- with 24,000 active creatives on Facebook, 36 unique TV commercials(150 iterations that are tested), and 3,300 email creatives.

    Kar says the company can predict consumer behavior and its value over a number of years.

    “It has been harder to optimize on CPA [cost per acquisition/action]; CPAs are going up,” he says. But Kar says the company uses other measures, such as lifetime value ofthe customer, to allow it to shift advertising. Some of this comes from third party data providers.

    As a result, he says “we can spend 20% more in a particularchannel.” He says these predictive measures go beyond cost per action.

    Source: Media Post: Show Daily
  • Osborn Succeeds Karo As CEO OMD U.S.
    Monday Sep 18, 2017

    BBDO NY President John Osborn succeeds Monica Karo as CEO of the Omnicom media agency. Karo is shifting to the global role of Chief Client Officer OMD WW.

    Source: Media Post: Social Media & Marketing Daily
  • New Pacific Rim Uprising trailer debuts at NY Comic Con
    By Samuel Axon - Monday Oct 9, 2017

    John Boyega stars in a sequel about a new generation of Jaeger pilots.

    Source: Ars Technica
  • Online Darwinism And The Evolution of Performance Marketing
    Friday Sep 7, 2012

    Marketers love to create new terms to explain their work. From "brand advocacy" to CPA, CPM, CPE and the myriad of acronyms that fill the digital marketing landscape, we'll turn almost any newbusiness practice into a marketable term. What, then, to call the phenomenon of once beloved - or, at least, begrudgingly tolerated - affiliates being shunned by the very industry that ferventlyembraced them? As the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns, are we entering aperiod of "Online Darwinism"?

    Source: Media Post: Performance Insider
  • Upstate NY’s Basilica Soundscape Is A Festival Of Intimate Juxtaposition: Pastoral Stillness, Frenetic Noise
    By Caitlin White - Tuesday Sep 19, 2017

    An LA native travels to Hudson, New York for one of the most intimate, noisiest and most picturesque festivals in the country

    Source: Uproxx