Whether it’s taking photos of cloud formations or building sand castles with his daughter, Mr. Baron spends his day on a beach in Bridgehampton, N.Y.
NYS Entity Status
NYS Filing Date
FEBRUARY 20, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - J & Y CASTLE, LLC
Around the Web
- How Fabien Baron, Art Director, Spends His Sundays
By ALIX STRAUSS - Friday Aug 25, 2017
- Corporate America Couldn’t Just Let Us Enjoy The Eclipse
By Jeff Beer - Monday Aug 21, 2017
Because everything, even the moon temporarily blotting out the sun, is a commercial opportunity.
There was a moment in modern marketing–and it was just a moment, right around the time social media still felt like a new, fun club we all just joined, but not yet a required media outlet–that a well-timed tweet from a brand to acknowledge, pay tribute to, or joke about a cultural event would be well received, and maybe even thoroughly enjoyed. The Oreo dunk heard ’round the (advertising) world, perhaps a well-timed Denny’s or Arby’s tweet. But then, as with all great ideas, soon rumbled the rest of the herd, and before you knew it White Castle was #NeverForgetting.
- Are Uber And Deliveroo Building Gig Economy Castles In The Air?
Friday Jun 30, 2017
If you don't actually own anything and the authorities might have an employment surprise for you, are you sitting pretty?
- The Top 10 Moments of New York Fashion Week
By THE NEW YORK TIMES - Friday Sep 15, 2017
Highlights from the shows, including a celebrity-packed front row at Calvin Klein and a trek to Bedford Hills, N.Y., to see Ralph Lauren’s vintage cars.
- Presidents Cup: Telecast from N.J. did not leave viewers in N.Y. state of mind
By Martin Kaufmann - Thursday Sep 28, 2017
Some thoughts on Day 1 TV coverage of the Presidents Cup: Earlier this week I was listening to a former colleague discuss his lack of (...)
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.