WPP continues to hedge its content bets, announcing a strategic investment this week in promising podcasting company, Gimlet Media Inc. WPP said it is investing $5 million for an undisclosed minoritystake in Gimlet, citing such branded content customers as Alphabet Inc., Ford Motor Co., PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft. Based in Brooklyn, New York, Gimlet wasfounded in 2014 and has 85 employees. It has raised $27 million in funding to date.
NYS Entity Status
NYS Filing Date
MAY 09, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - J & R MANAGEMENT GROUP INC.
Around the Web
- WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
Thursday Sep 7, 2017
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Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.
- Sale of Brooklyn Housing Complex Would Benefit Trump
By CHARLES V. BAGLI - Wednesday Sep 6, 2017
The owners of Starrett City, the country’s biggest federally subsidized housing complex, are selling the development for more than $850 million. President Trump is a partial owner.