For the third year in a row, Google has opened the doors of its New York office for its annual Multicultural Marketing Forum. Since its inaugural year, Google has expanded the focus of the then-U.S.Hispanic Marketing Forum to include African-American, Asian, and LGBTQ audiences. While the forum now covers more verticals, this event is still a game changer for Hispanic market researchers.
NYS Entity Status
NYS Filing Date
OCTOBER 15, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - HISPANIC MARKET COMMUNICATION INC.
Around the Web
- Google's Multicultural Marketing Forum Ups The Game For Hispanic Market Researchers
Thursday Apr 6, 2017
- A New Hispanic Approach For Financial Services
Thursday Jan 26, 2017
The financial services industry is no stranger to the Hispanic market. Many of the largest national and regional banks, insurance companies, tax preparation and investment firms have been targetingthe Hispanic market for years. In 2014, the financial/insurance category spent a total of $352 million in measured Hispanic-targeted media (Nielsen, SSG). According to AHAA, from 2006 to 2010,expenditures by the financial services category saw a major increase in allocation of overall ad spending to the Hispanic market.
- Amazon Opens Its Doors To Millions Of Hispanic Shoppers
Friday Jul 7, 2017
This year, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason tocommunicate with them in Spanish.
- Gary Sanchez’s catching woes have nothing to do with language
By John Crudele - Sunday Oct 8, 2017
Dear John: With all that is going on today, I know that this may seem trivelous [sic] of me, but wouldn’t you think that one of the most richest teams in all of baseball, the NY Yankees, would be able to afford a tutor to help Hispanic players speak just a few words of English?...
- Publisher Tronc acquires Daily News, storied NY tabloid
By JENNIFER PELTZ, Associated Press - Monday Sep 4, 2017
NEW YORK (AP) — Newspaper publisher Tronc has acquired the Daily News, a storied New York tabloid newspaper that won a Pulitzer Prize this year but has been buffeted by the changing media environment.Chicago-based Tronc Inc., the publisher of the Los Angeles Times and the Chicago Tribune, announced the deal Monday night, and the Daily News posted a story on its website.Tronc CEO Justin Dearborn said acquiring the paper and its popular website would "provide us with another strategic platform for growing our digital business, expanding our reach and broadening our services for advertisers and marketers," and both Tronc and Daily News executives said the company would maintain the quality of the paper's journalism.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.