Mr. Chenault, who has led American Express since 2001, is one of corporate America’s few black chief executives.
NYS Entity Status
NYS Filing Date
DECEMBER 31, 2013
NYS DOS ID#
GEORGE W. APOLO
93-05 ROOSEVELT AVE
JACKSON HEIGHT, NEW YORK, 11372
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GRUPO GEOMIL EXPRESS CORPORATION
Around the Web
- American Express C.E.O. Ken Chenault to Step Down
By THE NEW YORK TIMES - Wednesday Oct 18, 2017
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Firm Behind ‘Fearless Girl’ Statue Underpaid Women, U.S. Says
By MATT STEVENS - Friday Oct 6, 2017
State Street Corporation, which denies the Labor Department’s claims, has agreed to pay $5 million to settle allegations of compensation discrimination.
- Trump Tower, a Home for Celebrities and Charlatans
By JACOB BERNSTEIN - Saturday Aug 12, 2017
Michael Jackson lived in Donald J. Trump’s gleaming Midtown edifice. So have gamblers, a disgraced dictator, a Ponzi schemer and a stock huckster.
- Afternoon delight for Stitches
By Stitches - Thursday Jun 29, 2017
This train wreck was caused by “human error.” The “A” train jumped off the tracks on Tuesday. A day later Phil Jackson, conductor of the Dolan Express for three years, was derailed. The Zen Master, who said not long ago that Carmelo would be better off somewhere else and that Porzingis is on the block,...
- American Express, Fitbit Ink Deals With NBA
Tuesday Jun 20, 2017
To tip off the renewed partnership, American Express and the NBA are hosting a special draft-themed American Express "Teamed Up" event June 20 in New York City,