The Movember Foundation, an international men's health charity, knows how to find novel ways to talk about uncomfortable subjects like prostate cancer and suicide prevention. Famous for their annual mustache growing campaign, the nonprofit uses meme-ready initiatives to raise awareness about taboo subjects.
Now the foundation's latest effort makes clever use of traditional internet gold: the how-to video.
The three new YouTube clips, published in advance of World Suicide Prevention Day on Sept. 10, contain a hidden message about men and mental health. If you're just watching the text scroll on-screen, but not listening to the sound, what you'll see are men explaining how to make a fishing rod, fill a gas barbecue tank, and change a flat bicycle tire. Read more...More about Video, Gender, Men, Social Good, and Mental Health