"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
NYS Entity Status
NYS Filing Date
JULY 25, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - GLOBAL EXPRESS C.C. & R INC.
AROUND THE WEB
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Osborn Succeeds Karo As CEO OMD U.S.
Monday Sep 18, 2017
BBDO NY President John Osborn succeeds Monica Karo as CEO of the Omnicom media agency. Karo is shifting to the global role of Chief Client Officer OMD WW.
- Women of Sex Tech, Unite
By ANNA NORTH - Friday Aug 18, 2017
New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
- Snap Partners With Factual To Dig Deeper Into Location Data
Wednesday Jun 14, 2017
Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global Places, to power relevant experiences onits mobile app.
- American Express, Fitbit Ink Deals With NBA
Tuesday Jun 20, 2017
To tip off the renewed partnership, American Express and the NBA are hosting a special draft-themed American Express "Teamed Up" event June 20 in New York City,