The patient had developed acute anxiety over the cross streets where the crash occurred, unable to drive a route that carried so many painful memories.[...] Jewell, a psychologist in Colorado, treated the patient through a technique called exposure therapy, providing emotional guidance as they revisited the intersection together.Jewell is among a handful of psychologists testing a new service from a Palo Alto startup called Limbix that offers exposure therapy through Daydream View, the Google headset that works in tandem with a smartphone.The service re-creates outdoor locations by tapping into another Google product, Street View, a vast online database of photos that delivers panoramic scenes of roadways and other locations around the world.The service is also designed to provide treatment in other ways, like taking patients to the top of a virtual skyscraper so they can face a fear of heights or to a virtual bar so they can address an alcohol addiction.The hardware and software they are working with is still very young, but Limbix builds on more than two decades of research and clinical trials involving virtual reality and exposure therapy.At a time when much-hyped headsets like the Daydream and Facebook’s Oculus are still struggling to find a wide audience in the world of gaming — let alone other markets — psychology is an area where technology and medical experts believe this technology can be a benefit.“We feel pretty confident that exposure therapy using VR can supplement what a patient’s imagination alone can do,” said Skip Rizzo, a clinical psychologist at the University of Southern California who has explored such technology for 20 years.Barbara Rothbaum helped pioneer the practice at the Emory University School of Medicine in Atlanta, and her work spawned a company called Virtually Better, which has long offered virtual reality exposure therapy tools to some doctors and hospitals through an older breed of headset.According to one clinical trial she helped build, virtual reality was just as effective as trips to airports in treating the fear of flying, with 90 percent of patients eventually conquering their anxieties.[...] headsets like Google’s Daydream, which works in tandem with common smartphones, and Facebook’s Oculus, the self-contained $400 headset that sparked the recent resurgence in virtual reality technologies, could bring this kind of therapy to a much wider audience.
NYS Entity Status
NYS Filing Date
FEBRUARY 28, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2014 - GERARDS PHYSICAL THERAPY SERVICES, PHYSICAL THERAPIST ASSISTANT P.C.
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