"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
NYS Entity Status
NYS Filing Date
FEBRUARY 10, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - GARAGE GRAPHICS & VISUALS, INC.
Around the Web
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
- NYC's Big International 'True York City' Campaign
Tuesday Nov 21, 2017
New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countriesthrough spring 2018.
The value of the campaign is estimated at $15.6 million, per the organization.
The “True York City” creative
showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.
Artworkdepicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”),five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.
JCDecaux is introducing out-of-home advertisements in Boston,Chicago and select national shopping malls through mid-February 2018, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCityhashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China.
Internationally, this is the first JCDecaux out-of-home mediapresence for NYC & Company in Argentina, Chile and Sweden. The campaign will also attempt to lure travelers in Norway, Australia, Brazil, France and Spain.
Social platforms will play animportant amplification role as well within the campaign with primary focus across Facebook, Instagram, Weibo and WeChat in China.
Cooperative travel partnerships will contribute an estimatedvalue of $1.7 million, says NYC & Company.
Among these alliances, British Airways has introduced ads promoting travel offers/packages through February 2018; Aeromexico is runningnationwide media through early January 2018 and CANUSA is debuting nationwide media in Germany with additional creative to come roll out in 2018.
In addition, NYC & Company holds multiplestrategic city-to-city tourism alliances internationally. Nearly $1 million of in-kind media contributions will include an Air Canada partnership running through December. There will be acampaign launch in Cape Town, South Africa in February 2018.
This roll-out coincides with NYC & Company appointing Elan Cole as creative director in July 2017.
- Minecraft to receive its first top-engine visual overhaul since 2010 debut
By Sam Machkovech - Sunday Jun 11, 2017
"Super-Duper Graphics Pack" retains blockiness, goes crazy with particles, shadows.
- Harvey dumped so much rain on Texas that the NWS had to add new colors to its graphics
By Christopher Zara - Monday Aug 28, 2017
NOAA’s National Weather Service said today it had to add new colors to its precipitation graphics to effectively visualize the amount of rainfall that has battered the Texas coast as a result of Hurricane Harvey. The agency tweeted before-and-after versions of the graphics, with the latter showing three additional shades of purple to account for … Continue reading “Harvey dumped so much rain on Texas that the NWS had to add new colors to its graphics”
NOAA’s National Weather Service said today it had to add new colors to its precipitation graphics to effectively visualize the amount of rainfall that has battered the Texas coast as a result of Hurricane Harvey. The agency tweeted before-and-after versions of the graphics, with the latter showing three additional shades of purple to account for observed precipitation levels of over 15 inches. The charts document rainfall amounts through Monday morning, Houston time. According to the NWS’s latest alert, storm totals could approach 50 inches in some locations.
- Intema Solutions Debuts Email Graphic Editing Tool
Thursday Sep 21, 2017
A new email design tool has been introduced by Intema Solutions that enables marketers to customize email newsletters, create written and visual content and launch campaigns, the company says.
- Overnight in Walmart Parking Lots: Silence, Solace and Refuge
By THE NEW YORK TIMES - Tuesday Nov 14, 2017
Walmart’s practice of letting people populate many of its parking lots has made the retail giant’s stores a reliable destination and a place where an informal culture emerges before and after dark.