As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
AUGUST 09, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - FROZART, FROZEN YOGURT INC.
Around the Web
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- Making frozen yogurt; clown motel for sale; Letterman’s new gig
By Chronicle Staff and News Services - Tuesday Aug 8, 2017
Making frozen yogurt; clown motel for sale; Letterman’s new gigKitchen counters are getting crowded.Coffee machines, mixers and toasters vie with juicers, dehydrators and soda makers — and now there’s the Wim frozen yogurt maker.A clown-themed motel next to a reportedly haunted cemetery is going up for sale in rural Nevada — and the owner is insisting that the 600 clown figurines, mannequins and paintings get to stay.After 22 years, 79-year-old Clown Motel owner Bob Perchetti says it is time to find someone else to look after the place in Tonopah, about 250 miles northwest of Las Vegas.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- This 'Keurig for froyo' is a must-have for frozen yogurt lovers
Tuesday Aug 29, 2017
Wim is a countertop frozen yogurt maker that churns out a single dish of fresh froyo in just 10 minutes—with no setup and no cleanup required.
- 'Sriracha' is now in the dictionary. What took you so long, Merriam-Webster?
By Maura Judkis, The Washington Post - Tuesday Sep 19, 2017
This is the life cycle of a food trend: First, it starts bubbling up in cool boutique shops in New York or Los Angeles or San Francisco, and then every city in America has it. It goes mass-market, then there's a backlash, and then a backlash to the backlash, and eventually, if it's something truly enduring, it ends up where froyo finds itself today: In the dictionary. The abbreviation for frozen yogurt, froyo - spelled exactly like that, no hyphen - a dessert that was stratospherically popular from 2006 to about 2012, is now a defined word in the Merriam-Webster dictionary, one of 250 new additions announced Monday.
- Melville’s ‘Leon Morin: Priest’ pairs Belmondo, Riva
By G. Allen Johnson - Wednesday Jul 12, 2017
In the film set during the Occupation during World War II, matinee heartthrob Jean-Paul Belmondo is a country priest who finds himself drawn to a cynical young widow (Emmanuelle Riva), who has abandoned religion for Communism.Melville was part of the French Resistance during the war, so he knew the Occupation inside and outside.The screening Sunday, July 16, at the Berkeley Art Museum & Pacific Film Archive is a good opportunity to pay tribute to Riva.Berkeley Art Museum & Pacific Film Archive, 2155 Center St., Berkeley.