Daniel Arnold spent the last two months photographing parks in all five boroughs. The experience showed him “a very different pulse of the city.”
NYS Entity Status
NYS Filing Date
JUNE 02, 2014
NYS DOS ID#
DAN GAVEN, ESQ.
80 MAIDEN LANE 5TH FLOOR
NEW YORK, NEW YORK, 10038
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - FIVE BOROUGHS PLUS, INC.
Around the Web
- The Look: New York City Parks in the Summer: Romance, Games and a Performance for a Dying Tree
By DANIEL ARNOLD, JOANNA NIKAS and EVE LYONS - Saturday Sep 2, 2017
- Restaurant Review: Is New York’s Best Pizza in New Jersey?
By PETE WELLS - Tuesday Sep 12, 2017
At Razza in Jersey City, local buffalo milk and hazelnuts go into pies that can stand up to the best of the five boroughs.
- When New York City Was a (Literal) Battlefield
By RUSSELL SHORTO - Monday Nov 13, 2017
With old maps in one hand and Google Maps in the other, the author Russell Shorto roams across the city’s five boroughs, searching for remnants of the American Revolution.
- Uber, Surging Outside Manhattan, Tops Taxis in New York City
By WINNIE HU - Thursday Oct 12, 2017
The ride-sharing app has recently shifted its focus to the city’s other boroughs, leading it to a milestone: More people are using Uber than the city’s fabled yellow cabs.
- ‘MasterChef’ contestants take on the cannoli
By Robert Rorke - Friday Jul 28, 2017
Masterchef Wednesday, 8 p.m, Fox Everyone in New York loves cannolis and you can get them at dozens of bakeries all over the five boroughs. And they are a whole lot easier to buy than to make from scratch, as “MasterChef” judge and renowned pastry chef Christina Tosi discovered when she watched contestants try to...
- NYC's Big International 'True York City' Campaign
Tuesday Nov 21, 2017
New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countriesthrough spring 2018.
The value of the campaign is estimated at $15.6 million, per the organization.
The “True York City” creative
showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.
Artworkdepicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”),five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.
JCDecaux is introducing out-of-home advertisements in Boston,Chicago and select national shopping malls through mid-February 2018, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCityhashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China.
Internationally, this is the first JCDecaux out-of-home mediapresence for NYC & Company in Argentina, Chile and Sweden. The campaign will also attempt to lure travelers in Norway, Australia, Brazil, France and Spain.
Social platforms will play animportant amplification role as well within the campaign with primary focus across Facebook, Instagram, Weibo and WeChat in China.
Cooperative travel partnerships will contribute an estimatedvalue of $1.7 million, says NYC & Company.
Among these alliances, British Airways has introduced ads promoting travel offers/packages through February 2018; Aeromexico is runningnationwide media through early January 2018 and CANUSA is debuting nationwide media in Germany with additional creative to come roll out in 2018.
In addition, NYC & Company holds multiplestrategic city-to-city tourism alliances internationally. Nearly $1 million of in-kind media contributions will include an Air Canada partnership running through December. There will be acampaign launch in Cape Town, South Africa in February 2018.
This roll-out coincides with NYC & Company appointing Elan Cole as creative director in July 2017.