Daniel Arnold spent the last two months photographing parks in all five boroughs. The experience showed him “a very different pulse of the city.”
NYS Entity Status
- Dissolution by Proclamation / Annulment of Authority (Dec 27, 2000)
NYS Filing Date
DECEMBER 04, 1996
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
1996 - FIVE BOROUGH RESTORATION INC.
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- NYC's Big International 'True York City' Campaign
Tuesday Nov 21, 2017
New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countriesthrough spring 2018.
The value of the campaign is estimated at $15.6 million, per the organization.
The “True York City” creative
showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.
Artworkdepicts the phrase “Famous Original New York City" with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”),five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.
JCDecaux is introducing out-of-home advertisements in Boston,Chicago and select national shopping malls through mid-February 2018, all designed to drive viewers to NYCgo.com. New York City media will cover all five boroughs and showcase the #TrueYorkCityhashtag. To further amplify the social media message, the campaign is working with Facebook, Instagram, Weibo and WeChat in China.
Internationally, this is the first JCDecaux out-of-home mediapresence for NYC & Company in Argentina, Chile and Sweden. The campaign will also attempt to lure travelers in Norway, Australia, Brazil, France and Spain.
Social platforms will play animportant amplification role as well within the campaign with primary focus across Facebook, Instagram, Weibo and WeChat in China.
Cooperative travel partnerships will contribute an estimatedvalue of $1.7 million, says NYC & Company.
Among these alliances, British Airways has introduced ads promoting travel offers/packages through February 2018; Aeromexico is runningnationwide media through early January 2018 and CANUSA is debuting nationwide media in Germany with additional creative to come roll out in 2018.
In addition, NYC & Company holds multiplestrategic city-to-city tourism alliances internationally. Nearly $1 million of in-kind media contributions will include an Air Canada partnership running through December. There will be acampaign launch in Cape Town, South Africa in February 2018.
This roll-out coincides with NYC & Company appointing Elan Cole as creative director in July 2017.
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The first ultra-Orthodox woman elected judge in the country got there not by breaking the rules of her community, but by observing them religiously.
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