f & l mini market corp.

1690 lexington avenue
new york, new york 10029

NYS Entity Status
ACTIVE

NYS Filing Date
JANUARY 18, 2013

NYS DOS ID#
4348395

County
NEW YORK

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - F & L MINI MARKET CORP.









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  • Around the Web

  • Mini USA Appoints Pereira & O'Dell, 360i And Merkle As New Agency Partners
    Tuesday Sep 26, 2017

    Mini USA has appointed San Francisco-based Pereira & O’Dell to be the car brand’s new creative agency. And New York-based 360i will lead the client’s digital, social media andCRM with support from sibling Merkle.  

    The selections came after a formal review and all three agency partners will utilize New York City-based teams to support the new account.

    Butler Shine Stern & Partners was the creative incumbent but did not defend.

    The brand spends close to $30 million a year on ads according to Kantar Media.

    “Theworld has changed dramatically since we last reviewed our agency partners,” stated Patrick McKenna, department head, Mini brand communications. “Our new agencies demonstrated throughoutthe pitch process that they are incredibly talented, creative, highly collaborative organizations that are built for today’s consumer landscape.”

    The new contract with Pereira& O’Dell, 360i and Merkle will begin on October 1, 2017. Mini USA indicated that it plans to share a glimpse of the new creative campaign later this year in support of a planned salesinitiative.  A new and more robust campaign will launch next year.

     Interpublic media agency UM will continue to serve as Mini’s media planning and buying agency through anexisting contract.
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