Monday: Rolling out new subway clocks, the Corkscrew Theater Festival, and National Lighthouse Day.
NYS Entity Status
NYS Filing Date
JANUARY 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - EZ EXPRESS TRANSPORTATION INC.
Around the Web
- New York Today: New York Today: New Subway Clocks
By JONATHAN WOLFE - Monday Aug 7, 2017
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- About New York: How to Fix Mounting Miseries on the Subway? Political Bickering Isn’t the Answer
By JIM DWYER - Wednesday Jun 28, 2017
Investigating the cause of Tuesday’s derailment could help address the subway’s many underlying problems.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Uber, Surging Outside Manhattan, Tops Taxis in New York City
By WINNIE HU - Thursday Oct 12, 2017
The ride-sharing app has recently shifted its focus to the city’s other boroughs, leading it to a milestone: More people are using Uber than the city’s fabled yellow cabs.
- Budget Bus Lines Flout the Rules With Little Consequence
By PATRICK McGEEHAN and WINNIE HU - Monday Sep 25, 2017
Even after deadly crashes like the one in Queens last week, discount bus companies are often able to stay in business and evade serious penalties.