Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
NYS Entity Status
NYS Filing Date
AUGUST 02, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED PARTNERSHIP
2013 - EXPLORE & DISCOVER HOLDINGS, L.P.
Around the Web
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
- ‘Lost Tapes: Son of Sam’ explores grim time in N.Y.
By David Bauder - Friday Jul 28, 2017
NEW YORK — Geraldo Rivera dates the low point in modern New York City history to Aug. 9, 1977. That was the day before police arrested David Berkowitz, the serial killer who called himself “Son of Sam.” He terrorized the city for a year with late-night shootings, killing six and wounding seven, and primarily targeted young women sitting in cars. The time is vividly brought to life in the Smithsonian Channel documentary, “The Lost Tapes: Son of Sam,” premiering Sunday at 9 p.m. The Investigation Discovery network is airing its own retrospective on the crime spree that airs next Saturday, Aug. 5.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Mom discovers baby’s ashes were actually dog remains
By Fox News - Sunday Aug 20, 2017
A Pennsylvania mom said she is living a “nightmare” she can’t wake up from after she discovered last week the box she believed to be holding her daughter’s cremated remains for the last two years actually contained dog remains. Jennifer Dailey told WTAE she had a stillborn baby and her daughter, Jerrica Sky, was cremated...
- Luxury condo board wants $15,000 a month from the public library? Fat chance
By Joe Anuta - Wednesday Aug 30, 2017
The New York Public Library is suing a Fifth Avenue condo board that is holding up renovations of a Midtown branch unless the library pays $15,000 a month. Legal precedent suggests the library, which...
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- New Citizens Hold Their Heads High, 102 Floors Above New York
By LIZ ROBBINS - Tuesday Aug 15, 2017
Thirty immigrants were sworn in atop One World Trade Center, in a ceremony that featured a speech by the former U.S. attorney Preet Bharara.