A new program for store supervisors and department managers may make them better employees but may not help them reach the middle class.
NYS Entity Status
NYS Filing Date
NOVEMBER 12, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ELEVATE PERSONAL TRAINING AND MMA, INC.
AROUND THE WEB
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- ‘Rebel in the Rye’: Fan’s warm portrait of enigmatic author J.D. Salinger
By G. Allen Johnson - Thursday Sep 14, 2017
“Rebel in the Rye” attempts to understand a man who didn’t want to be understood, made by a writer-director who is clearly a fan. This can have its drawbacks — it’s hard to attain some level of objectivity when you are an advocate. But it also means we have the warmest possible portrait of a chilly personality, author J.D. Salinger, an uncompromising writer who became burdened by his 1951 debut novel, “Catcher in the Rye,” now an American classic.
- What to Do When You’ve Picked the Wrong Suburb
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After leaving the city, some people discover that the first town they choose isn’t quite right and they have to search for a place that is a better fit.
- Packers reportedly reach agreement to sign LB Ahmad Brooks
By Associated Press - Wednesday Aug 30, 2017
A person familiar with the discussions says that the Green Bay Packers and free agent linebacker Ahmad Brooks have agreed to a one-year deal. Brooks was in Green Bay on Tuesday to visit the Packers, who need to add depth at outside linebacker behind starters Clay Matthews and Nick Perry. NFL.com first reported the agreement. Brooks, 33, was released by the 49ers last week. He is a two-time second-team All-Pro. Matthews and Perry are nursing minor injuries, and coach Mike McCarthy has said he had no long-term concern about his starters.
The Power of Brand Personality for Your Nonprofit
Tuesday Feb 28, 2017
We all have distinct personalities—some of us are outgoing and whimsical, while others are nerdy and creative. Your nonprofit is no different. We believe that defining and using your organization’s brand personality can be a useful communications tool. In fact, your personality, when coupled with your positioning (the big idea you hope others might associate with your organization), is the heart of your brand strategy and the key to defining or refining your brand identity and experience.
First things first, what is brand personality? Brand personality is the tone and style you use to guide your communications. It is a set of adjectives that describe the overarching feelings you want your community to associate with your organization. Think about the most recent Target commercial you’ve seen and how it made you feel. You might describe the retail brand as fun, lovable, pleasant, and charming, and that’s brand personality in action.
Elements of your personality should come through in the tone and style of all of your communications. Writing a blog post? Designing a brochure? Check out the adjectives that make up your brand personality and decide if the communications look, feel, and sound true to your personality.
An effective brand personality will help your nonprofit distinguish itself from its peers because it’s a list of characteristics that are only true to you. Used consistently, personality will become a core part of your brand, and audiences will immediately associate certain feelings with your work.
Not sure where to start? Imagine you were asking a board members to set your organization up on a blind date with their close friend, a generous potential donor. How would you want that board member to describe you to their friend? Sure, you hope they’d reference your mission or elevator pitch, but what adjectives would you want them to use to get that donor excited to meet you? Everyone would like a nice, professional, and credible organization, but what’s so special about you that someone couldn’t wait to meet you for dinner (or go to your next gala)?
I want to help you discover and apply your brand personality to your nonprofit. Join me on March 21 at this free 90-minute workshop, Fish or fowl? Establishing your nonprofit's brand personality, at The Foundation Center in Washington, DC. We’ll talk about brand personality, look at some examples, and walk through exercises to help you determine the characteristics that describe your nonprofit on its best day.
- 'Junk Insurance' vs. 'Junk News' at the NY Times
Monday Jul 17, 2017
Why is “choice” in matters of one’s personal health suddenly a bad thing?