The brewer of Corona beer has bought a 10 percent stake in a Canadian cannabis producer. Constellation brands, which also distills Svedka vodka, shelled out $191 million for its stake in Canada-based Canopy Growth Corp., making it the first major wine, beer and spirits producer to invest in legal cannabis. The high-dollar pot pounce comes...
NYS Entity Status
NYS Filing Date
JUNE 18, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - DYNASTY WINE & SPIRITS CORP.
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- Thumbs Up But Pinkies Down-New Underwood Canned Wine Campaign
Tuesday Aug 29, 2017
Union Wine Company and creative agency Swift are promoting the Oregon-based wine maker's Underwood line of canned wines by capitalizing on the brand's most recognizable asset: its iconic blocklogo.
The new "Inside Every Can" campaign supports established offerings such as Pinot Noir and Rosé with “scenes within scenes” creative imagery. The ads show the canssilhouetted against a backdrop such as a pool and a riverbank. The nine-letter Underwood mark is replaced by a word or phrase that is designed to capture the brand’s “Pinkies Down”mantra and the spirit of summer through messages “Oh Hell Yes,” “The Reward,” and “Happy Hour.”
Another ad for the limited-edition Riesling Radler winecooler transforms the Underwood mark into the phrase “Summer Win.”
The campaign will appear on Union Wine’s website and social channels, including Instagram and Facebook.
Union Wine Company first introduced the Oregon-grown Underwood canned wines in 2014.