“Yoga mats are like cat magnets,” said an owner of Meow Parlour, one of a growing number of places offering yoga with cats.
NYS Entity Status
NYS Filing Date
APRIL 04, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED PARTNERSHIP
2014 - DIPRIMA FAMILY PARTNERS, L.P.
Around the Web
- Yoga With Cats
By JENNIFER A. KINGSON - Wednesday Jun 7, 2017
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.
- NEW! BBH NY Pushes SNHU 'Forward'
Monday Aug 7, 2017
Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all.
For the initial launchphase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support.
Three new TVspots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question,“What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and
Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
This platform servesas an evolution for the institution's previous "See Yourself Succeed" campaign.
- Plains All American Pipeline to Cut $1.4 Billion in Debt
Friday Aug 25, 2017
Oil- and gas-pipeline operator Plains All American Pipeline LP plans to cut some $1.4 billion in debt, sell assets and reduce payments to its general partner in a bid to turnaround the business.
- CFO at 29? Kraft Heinz Move Spotlights a Pattern at Investor 3G
Sunday Sep 17, 2017
Appoint young executives, groom them to your liking—and save some money while you’re at it. That seems to be Brazilian private-equity firm 3G Capital Partners LP’s playbook for the companies it controls.