We need a single, open source, industry standard identifier to both recognize ads and content, while accounting for and capturing duration of viewing. It is essential for the industry at large toadvocate for a universal solution.
NYS Entity Status
NYS Filing Date
JUNE 17, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - CROSS-PLATFORM MARKETING SOLUTIONS, LLC
Around the Web
- Taking A Stand On Cross-Platform Measurement
Tuesday Jul 25, 2017
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Thursday Jun 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these threead-tech firms, Barometric aims to enhance its multichannel tracking and measurement tools.
- Optimist For Unified Cross-Platform Measurement: TiVo's Walt Horstman
Tuesday Aug 22, 2017
Walt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steeped in data and analytics. As the original founder of the programmatic TV platform Audience Expres, his focus was, henoted, "on automating the workflow and applying advanced audience data to TV inventory in order to increase its value and provide targetability for agencies and brands." This was geared towards themultichannel video programming distributors' (MVPDs) two minutes per hour. This passion is now being applied to TiVo's national broadcast and cable inventory. "The industry has been looking for anautomated solution to use advanced audience data at scale across national broadcast and cable premium inventory," he added.
- Inside a Secretive Group Where Women Are Branded
By BARRY MEIER - Wednesday Oct 18, 2017
A self-help organization in Albany called Nxivm has begun to unravel as members reveal disturbing practices and fears of blackmail.