Lori Leibovich is the new editor-in-chief of Time Inc.'s Health magazine, across various platforms. She will also lead Time Inc.'s new multimedia hub for its health category, Time Health, which drawscontent from the publisher's portfolio of titles, including 'Time,'' Fortune' and 'Real Simple.'
NYS Entity Status
- Dissolution by Proclamation / Annulment of Authority (Sep 27, 1995)
NYS Filing Date
OCTOBER 04, 1991
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
1991 - CREATIVE PRINTING & GRAPHICS INC.
Around the Web
- Leibovich Names EIC Time Inc's 'Health' For Print, Digital
Friday Aug 18, 2017
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Time Inc.’s online ads fail to offset print decline
By Reuters - Thursday Nov 9, 2017
Magazine publisher Time Inc’s revenue fell short of analysts’ forecasts for the third quarter, as an uptick in online advertising failed to offset a decline in print ads. The New York-based publisher of Time, Sports Illustrated and People magazines said on Thursday its total advertising revenue fell 11.5 percent to $369 million in the quarter...
- City Harvest Rallies New Yorkers With Upbeat, Multimedia Campaign
Thursday Nov 16, 2017
The new campaign, developed with pro bono creative and media services, features notably upbeat creative and a media plan that spans radio, TV, digital/online, social, out-of-home and print.
- Formlabs 3D Prints Xconomy Awards With New Form Cell System: Photos
By Jeff Engel - Friday Sep 15, 2017
For Xconomy’s first-ever industry awards gala, we wanted to make trophies that stand out and represent the winning Boston life sciences innovators in a fun and creative way. These days, it doesn’t get much cooler than making stuff with 3D printers. We partnered with Formlabs, a 3D printing company located in nearby Somerville, MA, to […]
- Time Plays Catch-Up as Print Slowdown Dents Results
Thursday Nov 9, 2017
Time Inc.’s revenue slid 9% in its latest quarter as sales of print ads and magazine subscriptions continued to fall.