Just when we thought the content marketing machine Beyonce had set the creative output bar to a new level last week, here comes hubby Jay-Z, not to be outdone. His new fragrance for men, Gold, isbeing launched this Christmas with cool transmedia-like tactics, including this one-of-a-kind interactive installation in the windows of, where else? Macy's in Herald Square.
NYS Entity Status
NYS Filing Date
JULY 09, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - CREATIVE FRAGRANCES, INC.
Around the Web
- There's Gold In Them Thar Windows
Monday Dec 16, 2013
- Leo Burnett Helps Coty Relaunch Its Playboy Fragrances Collection
Tuesday Sep 5, 2017
Coty and agency Leo Burnett France are relaunching Playboy Fragrances with the "Never Stop Playing" global campaign designed to empower Millennials. The campaign's theme incorporates the message ofCooper Hefner, son of Playboy founder Hugh Heffner, who says: ‘‘Playboy Fragrances reflect our ethos that life should be looked at like an adventure, and regardless of age, one shouldnever stop playing.’’
The creative uses quick-edited clips of young people enjoying themselves while a voiceover provides motivationalstatements such as "Be the leader" and "Remember you are in control."
In addition to a TV spot, the campaign includes in-store signage and a virtual reality experience based on scenes fromvideo in the campaign.
The messaging is designed to be relevant globally with the first phase rolling out in Europe at the beginning of September.
- 29Rooms Is a Creative Playhouse for the Instagram Set
By MELENA RYZIK - Wednesday Sep 6, 2017
In its third year, this annual pop-up space for interactive installations attracts the likes of Jill Soloway, Emma Roberts and Jake Gyllenhaal.
- A Perfume Devotee in the Land of French Fragrance
By COLLEEN CREAMER - Tuesday Aug 8, 2017
In and around Grasse, France, a confluence of soil, sun and temperature nurtures the roses, jasmine and other flowers that make this town a perfume capital.
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
- NY AG presses TransUnion, Experian for cybersecurity details
By DAVID KLEPPER, Associated Press - Tuesday Sep 19, 2017
ALBANY, N.Y. (AP) — New York Attorney General Eric Schneiderman is pressing TransUnion and Experian to explain what cybersecurity they have in place to protect sensitive consumer information following a recent breach at Equifax that exposed the data of 143 million Americans.In letters to executives at the two credit monitoring companies, the Democratic attorney general asked them to describe their existing security systems as well as what changes they've made since the Equifax cyberattack."The unprecedented data breach experienced by Equifax Inc.