New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
NYS Entity Status
NYS Filing Date
MARCH 04, 2014
NYS DOS ID#
RICHARD C. SCAMPOLI
117 WEST END ROAD
WAPPINGERS FALLS, NEW YORK, 12590
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - CREATIVE CONCEPTS DRAFTING AND DESIGN, LLC
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- Matt Harvey’s first rehab start set: Where will he pitch?
By Mike Puma - Friday Aug 11, 2017
PHILADELPHIA — Matt Harvey’s season is moving toward a return to the Mets. The right-hander’s next step will be a stop Saturday for Single-A Brooklyn at the Hudson Valley Renegades in Wappingers Falls, where Harvey will make his first rehab start in his recovery from a stress injury in his right scapula. Harvey, who has...
- Matt Harvey ‘extremely happy’ after rocky rehab appearance
By Thomas Lipe - Sunday Aug 13, 2017
WAPPINGERS FALLS — The Dark Knight took a small step toward getting back to the mound at Citi Field. But before Mets fans get too excited, realize the 2013 All-Star got off to a shaky start in his minor league rehab stint. On Saturday, Mets pitcher Matt Harvey started a live baseball game for the...
Campaign concepts: three Big Duck examples to inspire your own
Tuesday Mar 28, 2017
Whether you’re trying to raise awareness, recruit audiences, or bring in donations, campaigns are one way to inspire audiences to take action with your organization. There are tons of ideas out there for making your campaign a success, but Big Duck has one tried and true strategy that you’ll see in most every campaign we work on: a concept.
A campaign concept ties together all elements of a campaign—it’s a hook or idea that convinces your audience that now is the time to take action. Concepts give your audiences something to care about and a message to get behind. Without them, audiences might not understand what action you’re asking them to take or why.
Chances are you see campaign concepts in action all the time. Here three examples illustrating how we’ve used concepts to inspire action in our work:
- Math for America: This program providing fellowships for public school science and math teachers used a concept, Practice What You Teach, for their recruitment campaign. The concept is woven into the slogans and design to inspire action from their target audience: smart, passionate educators. This concept went multi-channel: from subway posters to education magazines, there’s a consistent look, feel, and message across all their campaign communications. ???
- City Harvest: A nonprofit spearheading food donation and distribution programs across New York, City Harvest had seen substantial success with their annual fundraising campaign, Skip Lunch Fight Hunger. They came to us with even greater fundraising goals and we shook up their landmark concept with a fresh new concept—The Power Lunch—capturing their energy, urgency, and inspiring New Yorkers across platforms to transform their lunch money into an investment against hunger.???
- New York School of Interior Design: A solid brand identity should always carry over into campaign initiatives. Big Duck updated NYSID’s brand and extended it into the concept Turn your Creativity into a Career to help NYSID to stand out to prospective students and increase applications for enrollment. Positioning the school as the place for emerging designers to find or change careers, their new brand transformed (and reinforced) the look and feel of their annual recruitment campaign concept, motivating students to apply. ?
Next time your organization is planning its next big fundraising, recruitment, or advocacy campaign, remember to stop and think about a concept. Spend some time brainstorming what might grab the attention of your audiences and how that might play out across your communications channels.
- In the Studio: Oscar de la Renta’s New Designers Have a Hillary Clinton Story to Share
By VANESSA FRIEDMAN - Sunday Sep 10, 2017
And other secrets contained in their office walls.
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"