Highlights from the shows, including a celebrity-packed front row at Calvin Klein and a trek to Bedford Hills, N.Y., to see Ralph Lauren’s vintage cars.
NYS Entity Status
NYS Filing Date
NOVEMBER 27, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED LIABILITY COMPANY
2013 - CREATIVE BRAND CRAFTSMANSHIP, LLC
Around the Web
- The Top 10 Moments of New York Fashion Week
By THE NEW YORK TIMES - Friday Sep 15, 2017
- Women of Sex Tech, Unite
By ANNA NORTH - Friday Aug 18, 2017
New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.
- Story of Louis Vuitton: As travel changed, so did luggage
By BETH J. HARPAZ, AP Travel Editor - Tuesday Nov 7, 2017
NEW YORK (AP) — As travel changed, so did luggage.That's the story told by an elaborate exhibition about Louis Vuitton, the luxury luggage and fashion brand.The exhibition, free to visit and on display in Lower Manhattan through Jan. 7, is called "Volez, Voguez, Voyagez," which means fly, sail, travel. It showcases the company's history, products and craftsmanship, demonstrating how designs changed with the evolution of travel. Luggage was designed first for transport by wagon, then for travel by sea, on trains, in cars and planes.Trunks and bags are behind glass like works of art in a series of museum-like galleries. Lids open to reveal intricate compartments as if they were the contents of treasure chests.
- Dan Loeb buys a chunk of Nestle, blasts ‘staid’ culture
By Carleton English - Monday Jun 26, 2017
Dan Loeb just placed his biggest bet ever on a chocolate company. The activist investor’s hedge fund Third Point LLC amassed a $3.5 billion stake in Nestle, the world’s largest packaged foods company, representing roughly 1.25 percent of the Swiss-based company’s shares. Loeb is hoping to reinvigorate the brand amid changing food tastes as well...
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.