Nielsen this morning announced a deal with Comcast to incorporate some of its digital set-top-box data into Nielsen's local TV audience measurement service. "With this agreement, Comcast becomes thefourth major cable or satellite provider whose non-personally identifiable TV viewing data is being integrated with Nielsen's comprehensive panel data," Nielsen stated about the deal -- but it did notdisclose how much of Comcast's data would be incorporated into its local ratings reports, nor how it would be represented in its mix of data.
NYS Entity Status
NYS Filing Date
MARCH 31, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - COMPREHENSIVE AUDIT SERVICES INCORPORATED
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