Rapper Common surprises students at NY school, donates moneyNEW YORK (AP) — Oscar and Grammy winner Common surprised a group of New York students by donating $10,000 to help their teachers buy supplies like calculators and science kits.The rapper-actor partnered with the nonprofit AdoptAClassroom.org and Burlington Stores to give Renaissance School of the Arts in Harlem the funds on Thursday.Jadon-Li M. Antoine, an aspiring musician, actor and dancer, said Common's visit motivates him to keep aiming for his dreams.Burlington has been raising money from its 599 stores to help other schools, asking customers to donate $1 or more.
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- Rapper Common surprises students at NY school, donates money
By MESFIN FEKADU, AP Music Writer - Thursday Jul 20, 2017
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
- Burger King's Machado, GE's Comstock Among Ad Club Of NY Honorees
Monday Jul 17, 2017
The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the Year awards celebrates talent across five categories who havemade outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and social responsibility.
- Near The East River, Plans Emerge For NY’s Next Life Science Center
By Ben Fidler - Monday Aug 21, 2017
At a time when biotech incubators and shared spaces are beginning to multiply in Manhattan, work on what could rank among the city’s largest biotech centers—if it can all come together—is just getting underway. According to Paul Wexler, a longtime healthcare-focused real estate broker, construction should begin next year on what is being called the […]