On the heels of White Castle (and its sliders), sponsoring the USA Luge team, we now have Cheetos sponsoring another Olympic sport. The effort will be backed with a social media push.
NYS Entity Status
NYS Filing Date
SEPTEMBER 25, 2014
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - CASTLE & MOSEY, V, INC.
Around the Web
- Another Pun-ny Sponsorship: Cheetos Backs USA Curling
Tuesday Oct 24, 2017
- Corporate America Couldn’t Just Let Us Enjoy The Eclipse
By Jeff Beer - Monday Aug 21, 2017
Because everything, even the moon temporarily blotting out the sun, is a commercial opportunity.
There was a moment in modern marketing–and it was just a moment, right around the time social media still felt like a new, fun club we all just joined, but not yet a required media outlet–that a well-timed tweet from a brand to acknowledge, pay tribute to, or joke about a cultural event would be well received, and maybe even thoroughly enjoyed. The Oreo dunk heard ’round the (advertising) world, perhaps a well-timed Denny’s or Arby’s tweet. But then, as with all great ideas, soon rumbled the rest of the herd, and before you knew it White Castle was #NeverForgetting.
- Ryder Trucks Launches Campaign With 'Inc.'
Tuesday Sep 19, 2017
"The campaign underscores how truck owners are essentially dumping cash all over America's highways from all the hidden costs required in maintaining a private fleet," Ryder's Karen Jones tells"Marketing Daily."
- Time Inc. Plans 'People Chica,' Bows Latino Platform
Thursday Nov 9, 2017
Time Inc. Latino is a digital network spanning all Time Inc.'s brands, including the entertainment title 'People en Espanol,' as well as a number of forthcoming launches set for 2018, such as 'PeopleChica,' a title for young women, and Planeta Futbol, a soccer channel on the 'Sports Illustrated' site.
- Snap stock is tanking again after user growth slows down
By Christopher Zara - Thursday Aug 10, 2017
This is not good news for Snap Inc. The parent company of Snapchat saw its shares tumble in after-hours trading today after it reported disappointing user growth in its Q2 2017 earnings. It’s only the second earnings report since Snap went public in March, and hopes for a turnaround are deteriorating. Shares fell to $11.90 after … Continue reading “Snap stock is tanking again after user growth slows down”
This is not good news for Snap Inc. The parent company of Snapchat saw its shares tumble in after-hours trading today after it reported disappointing user growth in its Q2 2017 earnings. It’s only the second earnings report since Snap went public in March, and hopes for a turnaround are deteriorating. Shares fell to $11.90 after hours, an all-time low. Snap debuted on the NYSE at $17 a share. It fell below that price a month ago and hasn’t recovered. The company reported daily active users growth of 7 million to 173 million total, but analysts were expecting about 8 million new users, CNBC reports. You can check out Snap’s full earnings release here. We’ll have more after the call later today.
- How Fabien Baron, Art Director, Spends His Sundays
By ALIX STRAUSS - Friday Aug 25, 2017
Whether it’s taking photos of cloud formations or building sand castles with his daughter, Mr. Baron spends his day on a beach in Bridgehampton, N.Y.