Online mattress retailer Casper Sleep Inc. has attracted a crowd of competitors that offer to deliver mattresses in a box since it began in 2013, and Casper Chief Executive Philip Krim sees more ahead.
NYS Entity Status
NYS Filing Date
NOVEMBER 04, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - CASPER & HOPSCOTCH INC.
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- A mattress blogger has accused Casper of cyberwarfare tactics
By David Zax - Tuesday Oct 17, 2017
An online mattress reviewer who became the defendant in a lawsuit filed by Casper accused the company of cyberwar-like tactics in a legal counterclaim filed earlier this year. Derek Hales, then the proprietor of the mattress reviewing site Sleepopolis.com, alleged that shortly after Casper terminated a business relationship with him, Sleepopolis became the victim of …
An online mattress reviewer who became the defendant in a lawsuit filed by Casper accused the company of cyberwar-like tactics in a legal counterclaim filed earlier this year. Derek Hales, then the proprietor of the mattress reviewing site Sleepopolis.com, alleged that shortly after Casper terminated a business relationship with him, Sleepopolis became the victim of “negative SEO” attacks, including the placement of detrimental links to his site across the internet, which harmed his Google rankings. Casper has denied the allegations, calling them “frivolous” and “baseless.”
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- Casper Defends Its Lawsuits Against Mattress Bloggers
By Elizabeth Segran - Sunday Oct 29, 2017
Casper’s chief operating officer said the mattress giant’s aggressive approach was about protecting its business and its customers.
In a Fast Company story last week about the cutthroat world of online mattress sales, David Zax examined the mattress review websites that earn a commission, via so-called affiliate links, for every mattress they sell. The story paid special attention to a series of lawsuits that bed-in-a-box giant Casper filed last year against some of the web’s most popular mattress reviewing sites, and one in particular, Sleepopolis. The sites, Casper claimed, had downgraded their Casper reviews while heavily promoting competitors like Leesa.
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