Discover Boating and partner Recreational Boating and Fishing Foundation are introducing what they’re calling a first-of-its-kind Facebook Carousel ad unit that shows people viageo-coordinates how close they are to a body of water suitable for boating.
Developed with the ICF Olson collective - Olson, Olson Engage and Olson Digital - the creative also helps waterenthusiasts with the their boat rental needs by directing them to DiscoverBoating.com.
To help drive traffic to the site, the campaign features a
The video appears in digital advertising spaces as well as Facebook. The project is also reaching out to select influencers to become boat club members wherethey will post images of their adventures.