The fight over the fate of the massive Brooklyn housing complex pits a real estate tycoon’s widow against her stepchildren, with $900 million at stake.
NYS Entity Status
NYS Filing Date
AUGUST 22, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BS CREATIVE GROUP FAMILY DAYCARE II INC
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By Adele Peters - Friday Sep 1, 2017
At the upcoming Festival of UndocuInnovation, Dreamers from around the country will share their projects and look for funding and support.
One year ago, Alvaro Morales quit his office job to start something that had never existed before: a creative project that reunites immigrants with their homeland and distant family via virtual reality. Morales works with co-founder Frisly Soberanis to record 360-degree videos in countries like Guatemala and El Salvador, then deliver virtual postcards to people who can’t make the trip home.
- Orabrush Finds The Funny In Bad Breath
Tuesday Oct 10, 2017
Prestige Brands' Orabrush and its agency True North are introducing a web video campaign to humorously educate viewers that 90% of bad breath comes from a dirty tongue.
"[The] idea was,what is the visual impact of bad breath?” says Albert Hwang, vice president of over-the-counter brands, digital, and shopper marketing, Prestige Brands.
creativedoesn’t show gunk, slime, or tongues at all. Instead, the ad campaign centers around badbreath’s “effect” from the point of view of the perpetrator. "We see attractive lovers, who have their romantic moments spoiled by the viewer’s dirty tongue," says TomGoosmann, chief creative officer, True North. "The campaign never has to represent the smelly suitor, it just puts the viewer in their shoes."
The media buy runs across Facebook and YouTube toreach the campaign's "sweet spot" of socially conscious 18-35-year-olds who are frequent users of social media. Previous campaigns have targeted the same consumers. Looking forward, the campaign islikely to expand into dating websites, like Match.com and Tinder to connect with this similar demographic.
This was the first campaign True North has developed for Prestige. Due to thepositive reception of the Orabrush campaign, the agency has since begun developing creative for additional brands within the Prestige family, says Goosmann.