Paul Donato, a long-time media researcher who most recently was Chief Research Officer of Nielsen, has been named Chief Research Officer of the Advertising Research Foundation. The appointment, whichis effective Oct. 1, was made by recently named ARF CEO Scott McDonald, to whom Donato reports. Donato, who left Nielsen in May after 16 years with the media and marketing research giant, had beenoperating his own company Jatapond LLC, prior to joining the ARF.
NYS Entity Status
NYS Filing Date
MAY 28, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - BRUSHFIRE RESEARCH LLC
Around the Web
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A swiftly moving brushfire engulfed two large homes in the northeast San Jose hills Tuesday, and an army of state and local firefighters was fighting to contain the flames before they spread to more populated areas below.The fire broke out around Lariat Lane and Claitor Way just before 5 p.m. and quickly spread to 20 acres, said Capt. Amy Head of the California Department of Forestry and Fire Protection.Crews were fighting the fire with the help of four air tankers and two helicopters, but under temperatures of about 90 degrees the flames leaped to the houses before the battalions could stop their advance, officials said.
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Marketers can't reach their goals without knowing exactly who their target audiences are and how those people make purchases.