WPP continues to hedge its content bets, announcing a strategic investment this week in promising podcasting company, Gimlet Media Inc. WPP said it is investing $5 million for an undisclosed minoritystake in Gimlet, citing such branded content customers as Alphabet Inc., Ford Motor Co., PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft. Based in Brooklyn, New York, Gimlet wasfounded in 2014 and has 85 employees. It has raised $27 million in funding to date.
NYS Entity Status
NYS Filing Date
APRIL 02, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - BRAND NAMES 4 LESS 26 INC.
Around the Web
- WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
Thursday Sep 7, 2017
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A Gowanus farmer’s writings from 1828 to 1830 describe burying them on property that includes the proposed site of a prekindergarten.
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A writer put himself through four haunted houses and theater experiences to see if he could hack it. Here is his (haunted) story.
- Coach Inc. is changing its name, and shoppers are pissed
By Reuters - Wednesday Oct 11, 2017
Coach Inc will change its corporate name to Tapestry Inc, it said on Wednesday, as it creates a broader umbrella for its high-end brands without diluting the iconic name known mainly for selling luxury handbags. The company’s shares were down 2 percent in early trading following the announcement in which Tapestry will be the holding...
- Sunday Routine: How Yahdon Israel, of #LiterarySwag, Spends His Sundays
By ANNIE CORREAL - Sunday Oct 29, 2017
Recently named the editor in chief of Brooklyn Magazine, Mr. Israel shops, reads books by and about women, and mixes himself a special cocktail.
- Coach Changes Its Name to Tapestry
Wednesday Oct 11, 2017
Coach Inc. is becoming Tapestry Inc., in an effort to reflect the multiple brands, including Kate Spade, now under its umbrella.