boone marketing, LLC

230 park avenue
suite 100
new york, new york 10169

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APRIL 11, 2014




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  • Around the Web

  • Why no experience is not a problem for Aaron Boone
    By Dan Martin - Saturday Nov 11, 2017

    If Aaron Boone does interview to become the next Yankees’ manager, he would do so without any coaching or managerial experience — a hole in a resume that general manager Brian Cashman wouldn’t rule out last week. Despite that lack of experience in the dugout, Boone is qualified for the job, according to the GM...

    Source: New York Post: Sports
  • The Top 10 Moments of New York Fashion Week
    By THE NEW YORK TIMES - Friday Sep 15, 2017

    Highlights from the shows, including a celebrity-packed front row at Calvin Klein and a trek to Bedford Hills, N.Y., to see Ralph Lauren’s vintage cars.

    Source: NYT > Home Page
  • Aaron Boone a candidate for the Yankees’ managerial job: report
    By Dan Martin - Friday Nov 10, 2017

    Yankees general manager Brian Cashman said he would consider someone without managerial experience in his search for Joe Girardi’s replacement and that list could include former Yankee Aaron Boone. According to ESPN, Boone is a candidate for the job, though no interview had been scheduled as of Thursday night. Boone, now an analyst for ESPN,...

    Source: New York Post: Sports
  • Women of Sex Tech, Unite
    By ANNA NORTH - Friday Aug 18, 2017

    New York is becoming a cultural center for young women trying to disrupt the male-dominated industries of design engineering and sex toys.

    Source: NYT > Home Page
  • Big Data tells mortgage traders an amazing amount about you
    By Matt Scully - Friday Jun 30, 2017

    The New York startup sucks in data from marketing firms, public loan filings, courthouses and dozens of other sources, and sells it to mortgage bond and loan traders.The vivid detail the company turns up — the types of stores borrowers tend to shop at and whether they rent out their homes on Airbnb, for example — may unsettle privacy advocates, but it’s a boon for investors trying to figure out how likely homeowners are to pay their obligations.Across the world of finance, startups are using big data to try to improve Wall Street’s success with everything from consumer lending to stock trading.The average fund manager can gain 0.4 to 0.7 percentage point of return by using more intelligent data when trading mortgages, at least for home loans that haven’t been bundled into securities, according to John Ardy, CEO of Resitrader, an institutional marketplace for home loans.“We’re concerned about how this information is shared, and how it can have adverse consequences for individuals without their even realizing it,” said Lee Tien, a senior staff attorney at the Electronic Frontier Foundation, a nonprofit focusing on civil liberties.[...] money managers using information they get from TheNumber could face accusations of discriminating against borrowers based on race or religion if it turns out the factors the company looks at tend to single out particular types of people, said Frank Pasquale, a professor at the University of Maryland’s Francis King Carey School of Law.Fund managers that use TheNumber are typically buying subprime mortgages, many of which have defaulted.TheNumber tries to determine how much pride a homeowner probably has in his or her property, based on information it gleans from third parties, such as whether the resident tends to click on online ads from home improvement and gardening stores.Experian, for example, tries to make sure investors can’t readily determine borrowers’ identities when it hands out mortgage data, said Michele Raneri, a vice president of analytics and new business development at Experian.Added information about borrowers could boost transparency in the mortgage bond market, where getting information about creditworthiness and prices can be much harder than in other debt markets.“Investors in every other market get to see what they are buying — but not mortgage bond investors,” said Adam Murphy, founder of Empirasign Strategies LLC, a trading data firm for mortgage bond professionals.

    Source: Business and Technology News
  • How promise of competition, big games may lead to fantasy boon
    By Fantasy Alarm - Saturday Sep 2, 2017

    Though everyone was well aware the waiver trade deadline was set to pass as the calendar flips to September, few people expected to see the flurry of activity witnessed Thursday night. The AL West-leading Astros bolstered their roster with the addition of Justin Verlander and Cameron Maybin, and the Angels added offensive pieces in hope...

    Source: New York Post: Sports