WPP continues to hedge its content bets, announcing a strategic investment this week in promising podcasting company, Gimlet Media Inc. WPP said it is investing $5 million for an undisclosed minoritystake in Gimlet, citing such branded content customers as Alphabet Inc., Ford Motor Co., PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft. Based in Brooklyn, New York, Gimlet wasfounded in 2014 and has 85 employees. It has raised $27 million in funding to date.
NYS Entity Status
NYS Filing Date
JUNE 05, 2013
NYS DOS ID#
NATIONAL REGISTERED AGENTS, INC.
111 EIGHTH AVENUE
NEW YORK, NEW YORK, 10011
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - BLUE BOX GROUP, INC.
Around the Web
- WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
Thursday Sep 7, 2017
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By George Willis - Saturday Aug 26, 2017
LAS VEGAS — Boxing fans who were worried about the manufactured fight between Floyd Mayweather and Conor McGregor having an adverse effect on their sport can relax. Business is starting to boom, as evidenced by a multi-fight, multi-faceted agreement announced Saturday afternoon between Top Rank Inc. and ESPN. The deal calls for 16 bouts to...
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The Hollywood box office is certainly in need of a driver to get audiences in to cinemas and multiplexes. Movie theater subscription service MoviePass is tearing a page right out of Netflix Inc.’s book in hopes of providing that much-needed jolt. Mitch Lowe, a former founding executive at Netflix, president at Red Box and now...
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