WPP continues to hedge its content bets, announcing a strategic investment this week in promising podcasting company, Gimlet Media Inc. WPP said it is investing $5 million for an undisclosed minoritystake in Gimlet, citing such branded content customers as Alphabet Inc., Ford Motor Co., PepsiCo, Match Group, eBay, Blue Apron, Goldman Sachs and Microsoft. Based in Brooklyn, New York, Gimlet wasfounded in 2014 and has 85 employees. It has raised $27 million in funding to date.
NYS Entity Status
NYS Filing Date
NOVEMBER 26, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - BLACKWATER DIGITAL MEDIA INC
Around the Web
- WPP Invests In Podcaster, Brooklyn-Based Gimlet Part Of Digital Content Play
Thursday Sep 7, 2017
- 19th-Century Diary Suggests Slaves Are Buried in Brooklyn Lot
By MICHAEL WILSON - Friday Aug 4, 2017
A Gowanus farmer’s writings from 1828 to 1830 describe burying them on property that includes the proposed site of a prekindergarten.
- Publisher Tronc acquires Daily News, storied NY tabloid
By JENNIFER PELTZ, Associated Press - Monday Sep 4, 2017
NEW YORK (AP) — Newspaper publisher Tronc has acquired the Daily News, a storied New York tabloid newspaper that won a Pulitzer Prize this year but has been buffeted by the changing media environment.Chicago-based Tronc Inc., the publisher of the Los Angeles Times and the Chicago Tribune, announced the deal Monday night, and the Daily News posted a story on its website.Tronc CEO Justin Dearborn said acquiring the paper and its popular website would "provide us with another strategic platform for growing our digital business, expanding our reach and broadening our services for advertisers and marketers," and both Tronc and Daily News executives said the company would maintain the quality of the paper's journalism.
- Leibovich Names EIC Time Inc's 'Health' For Print, Digital
Friday Aug 18, 2017
Lori Leibovich is the new editor-in-chief of Time Inc.'s Health magazine, across various platforms. She will also lead Time Inc.'s new multimedia hub for its health category, Time Health, which drawscontent from the publisher's portfolio of titles, including 'Time,'' Fortune' and 'Real Simple.'
- NY Times sees jump in digital subscription revenue
By Reuters - Thursday Jul 27, 2017
The New York Times said on Thursday its digital subscription revenue overtook print advertising revenue for the first time — a key milestone in the 166-year old publisher’s efforts to transform itself into a digital media powerhouse. The company’s shares rose as much as 7 percent to their highest since the 2008 financial crisis as...
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.