ValueAct just cozied up closer to buyout baron Henry Kravis. A $16 billion hedge fund run by Jeffrey Ubben, ValueAct has increased its stake in the Kravis-run KKR to 6.1 percent, according to a regulatory filing late Monday. Although ValueAct and KKR are both known for rattling the cages of the of companies they invest...
NYS Entity Status
NYS Filing Date
DECEMBER 18, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN LIMITED PARTNERSHIP
2013 - ARTIVEST KKR EIGF ACCESS FUND, LP
Around the Web
- ValueAct increases stake in Kravis’ KKR
By Carleton English - Wednesday Aug 23, 2017
- KKR to Buy WebMD in $2.8 Billion Deal
Monday Jul 24, 2017
KKR has reached a deal to buy WebMD Health Corp. for $2.8 billion. The New York-based health-information provider had been running an auction after publicly putting itself in play earlier this year.
- KKR cuts massive deals to buy WebMD and Nature’s Bounty
By Post Staff Report - Monday Jul 24, 2017
Henry Kravis is on a health kick. The buyout kingpin’s firm KKR has agreed to buy WebMD Health in a deal valued at about $2.8 billion, bringing a slew of popular online health information websites under one umbrella. Separately Monday, KKR said it will take a majority stake in The Nature’s Bounty, a manufacturer of...
- Under-pressure KKR poised to take pension money deal
By Josh Kosman - Thursday Sep 14, 2017
Henry Kravis is about to blink. In exchange for roughly $3 billion in New York City pension money, Kravis’ KKR & Co. has agreed not to take any piece of the investment’s gain until it surpasses a minimum threshold, sources tell The Post. It could not be learned what that threshold is, but New York...
- Sierra Trading Post Re-Launches Brand With Campaign From Grey NY
Tuesday Sep 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, has been around for 30+ years, but is reintroducing the brand with a national marketing campaign dubbed, “Go Wild,Folks.”
As part of the brand relaunch, from Grey New York, the firm has launched its first TV ad called “Fight orFlight.”
The campaign’s messaging is intended to communicate the idea that the great outdoors is accessible to anyone, from the avid campers and bikers to people who enjoy tooccasional outdoor activity.
STP promotes its vast selection, well-known brands and comparatively small prices, as the go-to emporium for everybody’s apparel and gear needs for outdooraccessibility.
The brand did a soft launch of "Go Wild, Folks" over Labor Day weekend via social media, parodying extreme athletic events launching with “
Cliff, Diving,” that showcased (you guessed it) people named Cliff, displaying their divingprowess (or lack thereof). Long- and short-form versions of the video have over a million views across all social platforms to date.
Throughout 2017, Sierra Trading Post will rollout additional spots and new social media content.